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Overview

Proffer-Z analyzes customer behavior parameters such as number of text messages, data usage, and call duration to improve customer segmentation that enables the user to design tailored marketing campaigns to create additional revenue opportunities.

Solution

  • Rapidly unify a large volumes of historical and real time data to derive meaningful insights.
  • Analyzes customer behavior across segments and provide insights on campaign management.
  • Dynamic profiling and segmentation for effectively targeting offers, campaigns, and marketing.
  • Predictive analysis on a multidimensional scale to predict customer behavior
  • Automate and create a comprehensive view of its customers at an individual level.

Benefits

  • Anticipate customers’ needs and expectations in order to maximize their value in terms of growth, up-sell, and cross-sell opportunities to increase revenue
  • Understand and segment your customers in terms of mobile usage
  • Evaluate customer segments that are stable/profitable and those with declining revenue
  • Identify customers to cross sell or upsell to increase revenue
  • Monetization by extending customer life time value and increase average revenue per user