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Marketing Analytics

Realize your target by analyzing your market

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We give you an insight into the effectiveness of all your marketing initiatives, predict the impact of those initiatives on the customer and competitors in the long run. We take market scenarios into consideration over a period of time, which will help you in making informed decisions. We use a variety of marketing analytic techniques to give you the best results


We also facilitate you in discerning your future marketing investment priorities that can lead to greater revenue. Our input will make you privy to actions that can make a great impact on your business by channelizing your marketing resources in a befitting way

Case Study

Services offered

  • Cross Sell and Up Sell Opportunities
  • Effective Campaign Response Rate
  • Sales Forecasts
  • Optimized Pricing and Optimal Market Mix
  • Optimize ROI
  • Churn Analytics
  • Conversion Rate Optimization
  • Website Analytics and Tracking

Technologies

  • SAS
  • SPSS
  • R
  • Python
  • MATLAB
  • Minitab